ARAI APPOINTS MOTODIRECT AS NEW UK DISTRIBUTOR

Arai Helmet Europe has appointed MotoDirect as the new distributor for the UK. The transition of the distributorship, including the current stock, is expected to take place in May this year. 

Representatives from Arai and MotoDirect- UK's new Arai distributor

The innovative, individual marketing approach towards the Arai brand and the talent to understand and to anticipate product trends were decisive factors. Furthermore MotoDirect is a very well respected distributor and this together with the matching professional, yet passionate attitude towards the Arai brand, have made MotoDirect the first choice for the Arai distributorship.

As MotoDirect is highly experienced in developing premium brand business and building up the existing dealer network, customer and media relations, Arai firmly believes in expanding the Arai brand awareness and premium image in the UK even further in 2012.

Debbie Bullock (managing director MotoDirect):  "We are extremely proud that Arai Helmet Europe has appointed MotoDirect as their new UK distributor. With MotoDirect’s experience and passion we are sure this new relationship will strengthen both Arai’s and MotoDirect’s reputation for both quality and excellence."

Ingmar Stroeven (managing director Arai Helmet Europe): "The individual, personalized approach of MotoDirect immediately appealed to us. We strongly believe in the ability of MotoDirect to move Arai forward. As a highly respected distributor in the UK, MotoDirect adds additional value to the Arai brand. We are therefore confident that we will develop a long lasting, successful relationship."

For additional information about MotoDirect, please contact: Chris Day - chris.day@moto-direct.com / +44 (0) 1773 864435.

For additional information about Arai Helmet Europe, please contact: Sander van de Water - swater@araieur.nl / +31 33 25 410 10.